Agent skills

The skills behind every agent

Last updated

A skill is one task an agent knows how to do from start to finish, like checking your conversion tracking or cleaning up search terms. Agents use them when you ask, and stop for your OK where it matters.

Key takeaways
  • A skill is one task an agent knows how to do from start to finish, like checking your conversion tracking.
  • Every skill ends in something you can check: a report, a list or a score.
  • Agents run skills on your own accounts, view-only, and nothing changes until you say so.
  • Skills are grouped by department, and Ai1 has 700+ agents and skills, with more growing daily.
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  • 700+ agents and skills, and more growing daily
  • Grouped by department
  • Results you can check

  • Skill · Marketing

    Conversion tracking audit

    Checks that your forms, calls and bookings are still being recorded, and changes nothing.

    Used by: Analytics, Google Ads Manager, Media Buyer (Website & Digital, Marketing)

    Used by

    • Analytics
    • Google Ads Manager
    • Media Buyer

  • Skill · Marketing

    Search term clean-up

    Finds searches that spent money without a call or quote, and lists the negative keywords to add.

    Used by: Google Ads Manager (Marketing)

    Used by

    • Google Ads Manager

  • Skill · Marketing

    Ad claims check

    Screens ad wording for banned or unproven claims before it goes anywhere.

    Used by: Google Ads Manager, Ad Creative Specialist, Meta Ads Manager (Marketing)

    Used by

    • Google Ads Manager
    • Ad Creative Specialist
    • Meta Ads Manager

  • Skill · Marketing

    Budget pacing check

    Shows whether this month's ad spend is on track, ahead or behind, so there are no month-end surprises.

    Used by: Google Ads Manager, Media Buyer (Marketing)

    Used by

    • Google Ads Manager
    • Media Buyer

  • Skill · Marketing

    AI answer visibility check

    Checks whether ChatGPT, Perplexity, Claude and Gemini name your business, and which sites shape their answers.

    Used by: AEO (Marketing)

    Used by

    • AEO

  • Skill · Website & Digital

    Page speed check

    Tests how fast your key pages load and ranks what to fix first.

    Used by: Page Speed Monitor, CRO (Website & Digital, Marketing)

    Used by

    • Page Speed Monitor
    • CRO

  • Skill · Sales

    Account brief

    Researches a prospect before you meet: how good a fit they are, why they might buy now and who decides.

    Used by: Sales (Sales)

    Used by

    • Sales

  • Skill · Leadership & Strategy

    Meeting prep and follow-up

    Preps you for each meeting with the context and an agenda, then captures what was decided and who follows up.

    Used by: Chief of Staff, Phone Agent (Leadership & Strategy, Operations)

    Used by

    • Chief of Staff
    • Phone Agent

  • Skill · Product & Engineering

    Task routing

    Breaks a request into tasks, routes each one to the right owner and keeps you in the loop.

    Used by: Project Manager (Product & Engineering)

    Used by

    • Project Manager

  • Skill · Finance

    Books reconciliation

    Ties each bank and card account to your ledger to exactly zero, or lists the exceptions to resolve.

    Used by: Bookkeeper, CFO (Finance)

    Used by

    • Bookkeeper
    • CFO

  • Skill · Legal & Compliance

    Contract review

    Red-lines a contract you have been sent, scores the risk and ranks what to push back on, for your lawyer to review.

    Used by: Lawyer (Legal & Compliance)

    Used by

    • Lawyer

  • Skill · Finance

    Cash flow forecast

    A rolling forecast from your actuals, as low, base and high ranges, with what-if scenarios and where cash gets tight.

    Used by: CFO (Finance)

    Used by

    • CFO

  • Skill · Marketing

    Page conversion audit

    Scores a landing page on seven areas, finds what stops visitors converting and ranks each fix by impact, confidence and effort.

    Used by: CRO (Marketing)

    Used by

    • CRO

  • Skill · Marketing

    Page SEO audit

    Checks your published pages for search problems in seven areas, from titles to structured data, and sorts the fixes by priority.

    Used by: SEO (Marketing)

    Used by

    • SEO

  • Skill · Marketing

    Accessibility check

    Audits a page or a set of colours against WCAG 2.2 Level AA and reports each finding with its fix.

    Used by: Designer, Landing Page Builder, Portal Compliance Agent (Marketing, Website & Digital, Product & Engineering)

    Used by

    • Designer
    • Landing Page Builder
    • Portal Compliance Agent

  • Skill · Learning & Development

    Practice quiz

    Writes quiz questions from your own training material, explains every answer and asks how sure each person is.

    Used by: Professor, GS Coach (Learning & Development)

    Used by

    • Professor
    • GS Coach

  • Skill · Leadership & Strategy

    Weekly scorecard

    Refreshes your company scorecard before the weekly meeting, with 13 weeks of trend and off-track numbers flagged.

    Used by: EOS Coach (Leadership & Strategy)

    Used by

    • EOS Coach

  • Skill · Research & Analytics

    Cited research report

    A deep research report on a question you ask, with a source behind every finding and the cost confirmed before it runs.

    Used by: Analyst, Industry Analyst, Leadership Strategist, Sales (Research & Analytics, Leadership & Strategy, Sales)

    Used by

    • Analyst
    • Industry Analyst
    • Leadership Strategist
    • Sales

  • Skill · Sales

    Call summary

    Turns a call transcript into a summary with action items, sentiment and a draft follow-up email.

    Used by: Sales Call Coach, Analyst (Sales, Research & Analytics)

    Used by

    • Sales Call Coach
    • Analyst

  • Skill · Marketing

    Media plan

    A branded paid ads strategy with a keyword plan, for a new or existing account, agreed with you before money is spent.

    Used by: Google Ads Manager, Media Buyer, Meta Ads Manager (Marketing)

    Used by

    • Google Ads Manager
    • Media Buyer
    • Meta Ads Manager

  • Skill · Marketing

    Monthly ad report

    A branded monthly deck on what your ads delivered, built from your own ad accounts, for you to check before it is shared.

    Used by: Google Ads Manager, Media Buyer, Meta Ads Manager (Marketing)

    Used by

    • Google Ads Manager
    • Media Buyer
    • Meta Ads Manager

  • Skill · Marketing

    SEO content brief

    A brief for your writer with the target keyword, search intent, headings, internal links and FAQ questions, from your own search data.

    Used by: SEO, Blog Writer (Marketing)

    Used by

    • SEO
    • Blog Writer

  • Skill · Marketing

    Keyword opportunity scan

    Finds the searches you nearly rank for in your Search Console data and ranks them by intent and commercial fit.

    Used by: SEO (Marketing)

    Used by

    • SEO

  • Skill · Marketing

    Site move SEO check

    Part of how the SEO agent runs your search program from your real data: planning a safe website move.

    Used by: SEO (Marketing)

    Used by

    • SEO

  • Skill · Marketing

    Brand book

    Builds a brand book with you, or pulls your current brand from your website: colours, type, voice, logo concepts and rules.

    Used by: Designer (Marketing)

    Used by

    • Designer

  • Skill · Marketing

    Logo concepts

    Drafts logo concepts for a new or refreshed brand, as part of the brand book the Designer builds with you.

    Used by: Designer (Marketing)

    Used by

    • Designer

  • Skill · Marketing

    Social asset pack

    Turns one campaign idea into a pack of on-brand images, sized for each social channel and ready to download and post.

    Used by: Designer (Marketing)

    Used by

    • Designer

  • Skill · Marketing

    Moodboard

    Gathers your reference links and images into one annotated moodboard that sets the look at the start of a project.

    Used by: Designer (Marketing)

    Used by

    • Designer

  • Skill · Marketing

    Brand consistency check

    Scores a design, landing page or article against your brand book before it reaches you, so off-brand work is caught first.

    Used by: Designer, Ad Creative Specialist, Blog Writer, Landing Page Builder (Marketing, Website & Digital)

    Used by

    • Designer
    • Ad Creative Specialist
    • Blog Writer
    • Landing Page Builder

  • Skill · Marketing

    Voice check

    Scores every draft against your voice profile and revises anything under ninety percent before it reaches you.

    Used by: Copywriter, Sales, Speechwriter, Phone Agent (Marketing, Sales, Operations)

    Used by

    • Copywriter
    • Sales
    • Speechwriter
    • Phone Agent

  • Skill · Marketing

    Content repurposing kit

    Turns one long talk, podcast or article into a private kit of channel drafts, each quote checked against the source.

    Used by: Content Repurposer (Marketing)

    Used by

    • Content Repurposer

  • Skill · Marketing

    Social calendar

    Plans dated post slots around your pillars, checks each finished post and prepares one batch for you to import.

    Used by: Social Media Lead (Marketing)

    Used by

    • Social Media Lead

  • Skill · Sales

    Sales call score

    Scores each recorded sales call against your team's call skills and target, with coaching the rep can use next time.

    Used by: Sales Call Coach (Sales)

    Used by

    • Sales Call Coach

  • Skill · Sales

    Sales deck builder

    Builds an on-brand pitch deck for one prospect from research on their business, or refreshes the deck you have.

    Used by: Sales (Sales)

    Used by

    • Sales

  • Skill · Finance

    Board report

    Pulls your figures into a board or investor pack with plain-English commentary, ready for you to check before it is shared.

    Used by: CFO (Finance)

    Used by

    • CFO

  • Skill · Finance

    Invoice matching

    Checks each supplier invoice against its purchase order, flags what does not line up and queues the payment for your approval.

    Used by: CFO (Finance)

    Used by

    • CFO

  • Skill · Finance

    Payment matching

    Matches the payments customers send to the right open invoices and keeps your aging report current, for your approval.

    Used by: CFO (Finance)

    Used by

    • CFO

  • Skill · Legal & Compliance

    NDA drafter

    Drafts a mutual or one-way NDA from your approved template, flags unusual terms and blanks, for your lawyer to review.

    Used by: Lawyer (Legal & Compliance)

    Used by

    • Lawyer

  • Skill · Product & Engineering

    Requirements document

    Turns an idea or a messy process into a structured requirements document, checked with the people involved, open questions flagged.

    Used by: Requirements Agent, Scoping Agent (Product & Engineering)

    Used by

    • Requirements Agent
    • Scoping Agent

What a skill hands back

What does a skill hand back?

Every skill ends in something you can check: a report, a list or a score. These come from the sample reports on our agent pages, for fictional businesses.

Close-up of a sample search term review: searches that spent money without a lead, grouped by theme
Search term clean-upWasted searches and the negative keywords to add.
Portrait representing Google Ads Manager: Audits and Weekly Reviews Your Team Acts On AI agentGoogle Ads Manager
Sample trend chart: an AI visibility score rising over twelve weekly checks
AI answer visibility checkYour AI visibility score, checked every week.
Portrait representing AEO: Get Your Business Cited in AI Answers AI agentAEO
Close-up of a sample tracking health check: each event marked OK or broken
Conversion tracking auditA pass or fail for every form, call and booking you count.
Portrait representing Analytics: GA4 and Tag Manager, Verified AI agentAnalytics

How a skill runs

How does a skill run?

  1. Step 1: You ask

    In plain words, in chat or by email: "Is our tracking still working?"

  2. Portrait representing Analytics: GA4 and Tag Manager, Verified AI agent

    Step 2: The right agent picks it up

    The agent that owns the skill runs it on your own accounts, view-only.

  3. Step 3: You get a result

    A short report with what it found and the fixes in order.

  4. Step 4: You decide

    Nothing changes until you say so. Your team, or the agent with your OK, makes the fix.

How the pieces fit

Skills are how an agent does its job

An agent is the specialist. Its skills are the tasks it can do. A recipe combines several agents and skills to deliver one outcome.

  • Apps

    Software your agents work inside, like your task list or CRM.

    Example: Ai1 Tasks
  • Agents

    Specialists that each do one job well and ask before they act.

    Example: Google Ads Manager
  • Skills

    One task an agent knows how to do, start to finish.

    Example: Conversion tracking audit
  • Recipes

    Several agents and skills working together for one outcome.

    Example: Weekly ads review
  • Jobs

    A recipe on a schedule: your AI team does it every week, and you approve.

    Example: Morning brief
How the pieces of Ai1 fit together
PieceWhat it isExample
AppsSoftware your agents work inside, like your task list or CRM.Ai1 Tasks
AgentsSpecialists that each do one job well and ask before they act.Google Ads Manager
SkillsOne task an agent knows how to do, start to finish.Conversion tracking audit
RecipesSeveral agents and skills working together for one outcome.Weekly ads review
JobsA recipe on a schedule: your AI team does it every week, and you approve.Morning brief

Frequently asked questions

What is an agent skill?
A skill is one task an agent knows how to do from start to finish, like checking your conversion tracking or cleaning up search terms. Agents use them when you ask.
What do I get back from a skill?
Something you can check: a report, a list or a score, with what it found and the fixes in order.
Does a skill change my accounts?
No. The agent that owns the skill runs it on your own accounts, view-only. Nothing changes until you say so; your team, or the agent with your OK, makes the fix.
How do I ask for a skill?
In plain words, in chat or by email, for example: "Is our tracking still working?" The right agent picks it up.
How many skills are there?
This page lists 39 skills, grouped by department. Across Ai1 there are 700+ agents and skills, and more growing daily.

Can you run a skill on your own accounts?

We will run a skill like the conversion tracking audit on your own setup, with you watching.

Book a call See plans & pricing
  • Your own private serverEvery Ai1 plan runs on a private server that belongs to your business alone.
  • Your data stays yoursStored on your server, not used to train AI models, and you can export everything you build at any time.
  • Choose your AI modelBring your own AI provider account and pay it directly, with no markup from us.
  • Plan termsMonthly plans start with a three-month minimum term, then continue month to month. Annual plans are a 12-month commitment. Everything you build can be exported.