Brand book: one set of rules every design follows

Sets down how your brand looks and sounds, so every screen, image and post after it starts from the same place.

The brand book is a skill in Ai1, the AI agent platform by MyZone AI. The Designer runs it before any design work: it pulls your current brand from your website, or builds one with you through a guided intake, then sets out your colours, typography, voice, logo concepts and the rules for using them.

  • Part of Ai1
  • Asks or extracts, never guesses
  • Every later job starts here

    Screens, images and social posts are all built from the same stored brand, so off-brand one-offs stop.

  • Nothing lost in a refresh

    If you already have a brand, it is loaded and updated, not rebuilt from scratch.

  • Readable colours from day one

    Every colour pairing in the book is tested against WCAG 2.2 AA before you see it.

The brand book in short

The brand book at a glance
CoversColours, typography, voice, logo concepts and the rules for using them
Starts fromYour website if you have one, or a guided intake if you are starting fresh
Existing brandLoaded first and updated, never rebuilt
TestedEvery colour pairing, against WCAG 2.2 AA
Run byThe Designer
NeverInvents colours or styles without your input

Why put your brand in a book first

When colours, fonts and tone live in people's heads, every new flyer, page or post drifts a little further from the last. A brand book writes the choices down once. The Designer stores it and builds every later job from it, so a new screen or a campaign post looks like it came from the same business.

How this differs from the Designer as a whole: the agent also designs screens, images and social assets; this skill is the brand book they are all built on.

From your website or a blank page to a brand book

Four steps, and you approve the result before it is used.

Diagram of the Designer's five stages, from brief it and brand first through wireframe review and design and check to final sign-off, with your approval marked at the wireframe review and the final sign-off.
Tap the diagram to enlarge it

Step 1: You describe the brand

Say whether you are starting fresh or refreshing a brand you already have. A few questions turn it into a written design brief.

Step 2: It gathers what you have

With a website, it pulls your current colours, fonts and style from it. Without one, it works through a guided intake with you.

Step 3: It writes the book

Colours, typography, voice, logo concepts and rules go into one brand book, and every colour pairing is tested for readability.

You approve

Step 4: You approve the brand book

You review it and say yes. From then on, every screen, image and post the Designer makes follows it.

Example: Kettle Lane Joinery refreshes an old website look

Example with a fictional business. Names and figures are invented to show the kind of output you get.

What it was asked: Our website is eight years old. Pull our look from it, tidy it up and give the team one brand book to follow.

What went into the brand book, a fictional joinery workshop
ColoursKept and fixed. Walnut brown and cream carry over from the website. The pale grey used for small print was too faint to read, so it becomes a darker grey.
TypefacesFour become two. The old site mixed four fonts. The book names one sturdy serif for headings and one plain sans-serif for everything else.
VoicePlain and practical. Short sentences, sizes in millimetres and real job names, in place of the old site's vague lines about quality craftsmanship.
LogoTwo concepts. Both keep the hand-plane symbol from the workshop sign, redrawn so it still reads on a van door and a browser tab.
RulesSix each way. Do and don't rules, such as never stretching the logo and never setting text over the wood-grain photo.

It asks, it never guesses

How the brand book stays true to your business.

  • It never invents your brand. It pulls what you have from your website or asks you.
  • An existing brand is loaded and updated, never replaced from scratch.
  • You approve the brand book, and nothing ships without your yes.
  • It does not publish. Approved designs go to Website Builder or your developers.

Works well with

The agent that builds the brand book, and what uses it next.

Frequently asked questions about the brand book

Will it make up colours or fonts if we have not decided yet?

No. It pulls your brand from your website if you have one, or works through a guided intake with you. It asks or extracts, and never guesses.

We already have a brand. Will it be overwritten?

No. Your current brand is loaded first and then updated. Nothing that already exists is rebuilt.

What does the brand book cover?

How your brand looks and sounds: colours, typography, voice, logo concepts and the rules for using them. Every colour pairing is tested against WCAG 2.2 AA, the current accessibility standard.

What happens after I approve it?

It is stored, and every screen, image and social asset the Designer makes after that is built from it, so the same brand always gives the same result.

Get your brand down in one book

Show us your website, or tell us about the brand you are starting, and we will walk you through the brand book.

  • Your own private serverEvery Ai1 plan runs on a private server that belongs to your business alone.
  • Your data stays yoursStored on your server, not used to train AI models, and you can export everything you build at any time.
  • Choose your AI modelBring your own AI provider account and pay it directly, with no markup from us.
  • No lock-inMonthly plans run month to month with no long-term commitment, and everything you build can be exported.