AI coaching for CEOs and business owners in Canada

Last updated

Your AI Transformation Starts With People

MyZone AI coaches CEOs and owners of small and mid-sized businesses in Vancouver and across Canada on leading AI adoption. Coaching is 1:1 or group, with 60-minute sessions, a custom AI learning plan and support between sessions. Programs run for three months or longer, and single-day intensives are also available. The price is set per program after a free 30-minute discovery call.

Key takeaways
  • AI coaching for leaders and teams that pairs AI expertise with human-centered coaching, from a team that includes ICF and CTI certified coaches.
  • Every coaching client gets a custom AI education plan, built by a coach and adapted by AI as you progress.
  • Coaching covers the people side of AI adoption: change management, psychological safety and accountability.
  • It starts with a free 30-minute discovery call, followed by an AI readiness assessment and a personalized roadmap.
  • No technical background is needed.

Technology alone doesn't transform businesses — people do. Our coaching team combines deep AI expertise with human-centered coaching to help you adopt AI with confidence, build accountability, and lead cultural change.

Founder-led ICF & CTI Certified Coaches on Team ExO Certified Consultant
AI coaching session — human and AI collaboration

How do you choose an AI coaching program in Canada?

CEOs in Canada can choose from four main kinds of AI coaching and training. The right one depends on what you want to come away with.

  • Business-school programs. A set course, taken with a cohort of leaders from other companies, usually ending with a certificate.
  • Board of trade and community programs. Run by local business groups, for business owners who want to learn alongside others in their region.
  • Independent coaches. One coach and one method. How deeply they work with AI varies, so ask how they use it in their own business.
  • Practitioner-led coaching, like ours. Coaches who build and run AI systems every day, working 1:1 or with your team, on your business rather than a set syllabus.

If a credential or a peer cohort matters most to you, a business-school program will suit you better. If you want help leading AI adoption inside your own company, that is what we do. Prefer to start with your whole team in one room? See our workshops.

Why do most teams struggle to adopt AI?

The gap between AI's potential and your team's readiness is where opportunity is lost — and where coaching makes all the difference.

Overwhelm & Uncertainty

Teams don't know which AI tools to use, where to start, or how to separate hype from real value. The result? Paralysis and wasted budgets.

Change Resistance

People fear being replaced, not upskilled. Without a clear change management strategy, AI adoption stalls and culture erodes.

No Accountability

Buying tools without a plan is just shelf-ware. Without structured accountability, AI initiatives die after the honeymoon phase.

How does an AI-managed learning plan work?

Every coaching client gets a custom AI education plan — built by our coaches, managed by AI, and adapted in real time as you grow.

Adaptive Curriculum

AI analyzes your progress, identifies gaps, and adjusts your learning path automatically. No two journeys are the same.

Skill Assessments

Regular AI-driven check-ins measure your proficiency across tools, prompt engineering, workflow automation, and strategic thinking.

Accountability Engine

Automated nudges, milestone tracking, and progress reports keep you on track — so nothing falls through the cracks.

Role-Specific Paths

Marketing leads learn different AI skills than ops managers. Every team member gets a path tailored to their role and goals.

“Ninety-five percent of AI investments fail — not because of the technology, but because of the people. Coaching closes that gap. It turns knowledge into action, action into habit, and habit into transformation.”

— Mike Schwarz, Founder & CEO
Mike Schwarz
Founder’s Perspective

The AI Coaching Blueprint: A 10-Step Framework for Business Transformation

Why 95% of AI investments fail — and how structured coaching turns overwhelmed leaders into confident AI operators.

Read Article →

AI Adoption Is a Culture Shift,
Not Just a Tech Upgrade

The biggest barrier to AI adoption isn't technology — it's people. Fear of replacement, workflow disruption, and loss of identity can derail even the best AI strategy. Our coaches help you navigate the human side of transformation.

Psychological Safety First

Create environments where teams feel safe to experiment, fail, and learn with AI — without fear of judgment or job loss.

Culture Evolution, Not Disruption

Preserve what makes your culture strong while adapting it for an AI-augmented future. Your values don't change — your capabilities do.

Human + AI Collaboration

Redefine roles so AI handles the heavy lifting while people focus on creativity, strategy, and relationships — the things AI can't do.

Change Management Framework
  1. 01
    Assess readiness & identify resistance
  2. 02
    Build leadership alignment
  3. 03
    Design AI adoption playbook
  4. 04
    Train & upskill in phases
  5. 05
    Measure, iterate & celebrate wins

How does AI coaching work, step by step?

A clear, proven process that removes the guesswork and keeps you moving forward.

1
Discovery Call

A free 30-minute conversation to understand your business, team, and AI goals. No sales pitch — just clarity on where you are and where you want to go.

2
AI Readiness Assessment

We evaluate your team's current AI maturity, identify skill gaps, and map opportunities — then build your custom education plan.

3
Kickoff & Curriculum Design

Your coach designs a personalized roadmap — with milestones, learning paths, and accountability checkpoints tailored to your pace.

4
Coaching & Implementation

Regular sessions combine education, hands-on tool training, mindset coaching, and strategic planning. AI tracks your progress and adapts the plan.

5
Graduation & Ongoing Support

You leave with a self-sustaining AI practice, documented playbooks, and optional continued coaching as you scale.

Who are the coaches?

Not theorists — practitioners. Our coaches use AI to run businesses, build products, and transform organizations.

Mike Schwarz — Founder & CEO, MyZone AI
Mike Schwarz

Founder & CEO, MyZone AI

Futurist, AI strategist, and dynamic speaker with more than 25 years in business automation and digital transformation. Mike has traveled across North America coaching thousands of entrepreneurs and leadership teams on AI adoption. His "AI Wake-Up Call" workshop has ignited AI strategies in organizations across every industry.

Serial Entrepreneur UBC ’99 AI Futurist
Jeannette Tran — Co-Founder & AI Coach
Jeannette Tran

Co-Founder & AI Coach, MyZone AI

Jeannette supports leaders and teams through AI-driven transformation by combining strategic clarity with mindset alignment and execution. Her coaching approach is rooted in accountability, performance, and continuous learning — helping clients move from overwhelm to ownership.

PCC (ICF) CPCC (CTI) ExO Certified

Don't Take Our Word for It

Trusted by leaders at Plastic Bank, Outback Team Building, RMG Advertising, Keeran Networks, and Titan Training Centre

Who is AI coaching for?

  • CEOs & Founders
  • Operations Leaders
  • Marketing Teams
  • Small Business Owners
  • Enterprise Leadership
  • EO & YPO Members

Frequently Asked Questions

How much does AI coaching for a CEO cost in Canada?
Our coaching prices are not published, because the price depends on the program, how often you meet and whether you choose 1:1 or group coaching. Book a free 30-minute discovery call and we will recommend a program and give you its price.
Is coaching online, in person in Vancouver, or both?
We are based in Vancouver and coach clients across Canada. Sessions are 60 minutes, 1:1 or group, with support between sessions. Coaching is available virtually, so leaders anywhere in Canada can take part.
How long does a program take?
The Exponential Growth Accelerator runs for three months. AI Leadership Coaching starts with three months and continues for as long as it is useful to you. We also run single-day intensives.
Do I need a technical background?
No. Coaching starts wherever you are and focuses on practical use. The aim is to help you make confident AI decisions and lead AI projects without writing code.
How is this different from a business-school AI program?
A business-school program teaches a set course to a cohort and usually ends with a certificate. Our coaching is built around your business: your coach designs a learning plan for you, and sessions focus on leading AI adoption in your own company. Our coaches build and run AI systems every day, and the team includes ICF and CTI certified coaches. If a credential or a peer cohort matters most, a business-school program is the better fit.
How is this different from a regular business coach?
Our coaches are AI practitioners who build and deploy AI systems daily, with ICF/CTI-certified coaching methodology and entrepreneurial experience since 2001. It's real-world guidance, not theoretical advice.
What is an AI-managed learning plan?
Your coach designs your curriculum, then AI monitors progress, sends reminders, adjusts difficulty, and surfaces new content — like a personal tutor working alongside your human coach between sessions.
Can you help with team change management?
It's one of our core strengths. Our coaching helps you navigate resistance and build an AI-positive culture.
What's a fractional CAIO?
A fractional Chief AI Officer — strategic AI leadership that guides your roadmap, evaluates tools, and ensures alignment with business goals, without the cost of a full-time executive hire.
Who is this coaching designed for?
C-suite executives, mid-market leaders, and innovation teams preparing for AI transformation. Programs are customized for your industry, from startups exploring AI to enterprises scaling automation.
What outcomes can I expect?
Clarity on AI strategy, practical implementation roadmaps, organizational alignment, and confident AI decision-making.

Choose Your Path to AI Mastery

Every program includes AI education, accountability coaching, and a custom learning plan — managed and adapted by AI as you progress.

AI Leadership Coaching

1:1 coaching to help you lead AI transformation with confidence and clarity.

What's Included
✓Bi-weekly 1:1 coaching sessions (60 min)
✓Personal AI education curriculum
✓AI tool proficiency assessments
✓Leadership mindset & change navigation
✓Slack/email support between sessions
✓AI-generated progress tracking
Exponential Growth Accelerator

Intensive 3-month coaching to unlock rapid growth through an exponential mindset & AI strategy.

What's Included
✓Bi-weekly 1-hour deep-dive sessions
✓ExO (Exponential Organizations) framework
✓AI strategy & automation planning
✓Exponential mindset development
✓Business model innovation with AI
✓Graduation roadmap & continued support

What does AI coaching cost?

We do not publish coaching prices, because the price depends on the program, how often you meet and whether you choose 1:1 or group coaching. Here is how you get yours:

  1. Book a free 30-minute discovery call.
  2. We learn about your business, your team and your AI goals. No sales pitch.
  3. We recommend the right program and give you its price.

Book a free discovery call →

Where and how do sessions run?

We are based in Vancouver, BC, and coach business owners and leaders across Canada.

  • Sessions: 60 minutes, 1:1 or group. AI Leadership Coaching meets every two weeks.
  • Between sessions: support (by Slack or email on AI Leadership Coaching), and an AI learning plan that tracks your progress, sends reminders and adjusts as you go.
  • Coaching is available virtually, so leaders anywhere in Canada can take part.

Want to see how we think about coaching first? Read The AI Coaching Blueprint, or meet the team.

Ready to Lead With AI?

Book a free discovery call and find out how coaching can accelerate your AI transformation.

AI coaching compass with guided pathways