Analytics Setup Agent
Agent. Runs the audit on request and reports pass or fail.
Agent skill
Conversion tracking audit: is your tracking still counting?
A read-only check that your forms, calls and bookings are still being recorded, with a pass or fail for each one.
The conversion tracking audit is a skill in Ai1, the AI agent platform by MyZone AI. The Analytics Setup Agent runs it on request: it checks that your Google Tag Manager tags and Google Analytics 4 key events are set up and actually receiving data, tells you what is missing, and changes nothing.
- Part of Ai1
- Read-only, changes nothing
Trust your numbers again
Know which leads and sales are being counted, and which have quietly stopped.
Stop judging ads on bad data
Broken tracking is found before your ad budget follows it.
A short, ordered fix list
Each problem comes with what to fix first, so your team knows where to start.
At a glance
The conversion tracking audit in short
| Checks | Google Tag Manager tags and Google Analytics 4 key events |
|---|---|
| Access | View-only. It reads your setup and changes nothing |
| Looks for | Tags that are missing, and events that are set up but not receiving data |
| You get | Pass or fail for each action you count, plus fixes in order |
| Run by | The Analytics Setup Agent, on request |
| Also used in | The weekly ads review recipe, as its first step |
Why tracking needs checking
Tracking breaks quietly. A site update renames a button or a new booking page goes live, and the tag stops recording. Nobody notices until the monthly numbers look wrong, and by then ad money has followed bad data. The audit gives you a pass or fail for everything you count, with the evidence and a short list of fixes in order.
How this differs from a full setup by the Analytics Setup Agent: the agent can build your tracking from scratch; the audit only checks what is already there, and changes nothing.
How it works
From your question to a pass or fail
Four steps, all read-only. You decide what gets fixed and who fixes it.
Step 1: It lists what you count
Confirms which actions matter to your business: forms, calls, bookings, quotes or purchases.
Step 2: It checks each tag
Looks for a tag behind every action on the list.
Step 3: It confirms data arrives
Checks that each key event is actually receiving data.
You approve
Step 4: You decide the fixes
You get a result for each action and the fixes in priority order. Your team decides what to change.
Example tracking audit
Example: tracking health check
Example with a fictional business. Names and figures are invented to show the kind of output you get.
What it was asked: Bookings dropped in our reports after the new booking page went live. Is our tracking still counting?
| Booking confirmed | Problem, high. The tag is set up, but no data has arrived since the new booking page went live on 3 September. |
|---|---|
| Quote requested | Problem, high. The new quote button has no tag, so quote requests are never counted. |
| Newsletter sign-up | Small fix. Recorded, but not marked as a key event, so reports leave it out. |
| Contact form sent | Passing. Recorded on every form page. |
| Phone number tapped | Passing. Recorded on phone and desktop. |
Fix in this order
- Point the booking tag at the new confirmation page. Bookings are your main lead; until this is fixed, your ads are judged on incomplete numbers.
- Add a tag for the quote button. Agree with your team that a quote request counts as a lead.
- Mark newsletter sign-ups as a key event. Optional, only if you want them counted in reports.
What the fixes change
- Leads counted: 41 in your report today, 63 after the fixes
- Bookings counted: 0 today, 22 after the fixes
- Cost per lead: $96 today, $63 after the fixes
Built-in guardrails
It looks, reports and changes nothing
The audit is read-only. Here is how it keeps you in control.
- View-only access to your Google Analytics 4 property and Google Tag Manager container. Nothing in your setup is changed.
- You decide the fix. Your team makes it, or the Analytics Setup Agent does after you say yes.
- Every result comes from your own accounts, not from industry averages.
Better together
Works well with
The agents and recipes that use this skill.
Google Ads Agent
Agent. Relies on it before judging any campaign.
Weekly ads review
Recipe. The audit is step one every week.
Ai1 Tasks
App. Each fix lands on your task list with an owner.
Common questions
Frequently asked questions about the conversion tracking audit
Will the audit change anything in our accounts?
No. The audit reads your Google Tag Manager container and Google Analytics 4 property with view-only access, and reports what it finds. Nothing in your setup is changed while it runs.
Any fix is made by your team, or by the Analytics Setup Agent after you confirm it. You see the full list first, in priority order, so you decide what changes and when.
What does it need to start?
View access to your Google Analytics 4 property and your Google Tag Manager container. View access is enough, because the audit only reads your setup.
It also helps to agree which actions count as a lead for your business, such as forms, calls, bookings, quotes or purchases. The audit confirms that list with you first, then checks each one.
How often should it run?
Whenever your site changes, for example a new booking page, a new form or a redesign. Those are the moments when tags quietly stop recording.
If you run paid ads, it also runs as the first step of the weekly ads review, so every week's fix list is judged on numbers you can trust.
Who fixes what the audit finds?
Your team, or the Analytics Setup Agent after you say yes. The audit itself only reports: a pass or fail for each action you count, with the evidence and the fixes in order.
Each fix can land on your task list in Ai1 Tasks with an owner, so nothing found by the audit is forgotten.
Check your tracking with us
We will run the conversion tracking audit on your own setup and walk you through the result.
- Your own private serverEvery Ai1 plan runs on a private server that belongs to your business alone.
- Your data stays yoursStored on your server, not used to train AI models, and you can export everything you build at any time.
- Choose your AI modelBring your own AI provider account and pay it directly, with no markup from us.
- No lock-inMonthly plans run month to month with no long-term commitment, and everything you build can be exported.