Media Buyer
Agent. Plans and reports across Google, Amazon and Microsoft Ads.
Agent skill
Media plan: agree where your ad money goes before you spend it
Writes a branded paid ads strategy with a keyword plan, for a new account or one you already run, and waits for your sign-off.
The media plan is a skill in Ai1, the AI agent platform by MyZone AI. The Google Ads Agent, the Media Buyer and the Meta Ads Agent use it to set out campaign structure, keyword targeting, audiences and how results will be measured. You review and approve it before any spend direction is set.
- Part of Ai1
- No spend until you sign off
Direction agreed before money moves
The plan is signed off before any budget is committed, so spend follows a choice you made.
Keywords picked on purpose
The keyword plan comes with the strategy, so you can see what you would be paying to show up for.
Platforms planned together
Google, Amazon and Microsoft Ads can sit in one plan, and the Meta Ads Agent plans the Facebook and Instagram side.
At a glance
The media plan in short
| For | A new account, or one you already run |
|---|---|
| Sets out | Campaign structure, keyword targeting, audiences, the creative plan and measurement |
| Platforms | Google Ads, Microsoft Ads and Amazon Ads, plus Facebook and Instagram |
| You get | A branded strategy and a keyword plan |
| Run by | The Google Ads Agent, the Media Buyer or the Meta Ads Agent |
| Never | Creates campaigns or commits budget |
Why plan paid ads before you launch
Starting ads without a plan usually means money goes wherever the platform suggests, and nobody can say later what the campaigns were meant to achieve. A written plan settles the structure, the keywords and the audiences first, and gives you a document to agree before a dollar moves. It also says up front how results will be measured.
How this differs from an account audit by the Google Ads Agent: the audit checks an account that is already spending; the media plan sets the direction before money is committed.
How it works
From a budget to an agreed plan
Four steps. The plan stays a recommendation until you sign it off.
Step 1: You say what you need
Ask for a plan for a new account or one you already run, with the monthly budget you have in mind.
Step 2: It checks your accounts
For an account you already run, it reads Google Ads and Google Analytics through a view-only connection.
Step 3: It writes the plan
Structure, keyword targeting, audiences, the creative plan and how results will be measured, branded and ready to read.
You approve
Step 4: You approve the direction
The plan comes to you for review. Once you sign it off, your team builds the campaigns and sets the budgets.
Example media plan
Example: a kitchen showroom's first quarter of search ads
Example with a fictional company. Names and figures are invented to show the kind of output you get.
What it was asked: We have $8,000 a month for ads next quarter and want more showroom visits. Where should it go?
| Budget split | $6,500 and $1,500 a month to Google Ads and Microsoft Ads, with the reason for each share. |
|---|---|
| Keyword plan | 48 keywords in four themes, such as kitchen renovation and custom cabinets, all inside the area the showroom serves. |
| Measurement | One main result: booked showroom visits, so every campaign is judged the same way. |
| Next step | Waiting for the owner. Nothing is built until the plan is signed off. |
Built-in guardrails
It plans, your team spends
How the media plan keeps every spending decision with you.
- It reads your ad accounts view-only and never creates a campaign, changes a budget or sets a bid.
- The plan is a recommendation until you review and approve it.
- Figures come from your own accounts and analytics, not industry averages presented as your results.
Better together
Works well with
The agents that use this skill, and what comes after the plan.
Meta Ads Agent
Agent. Plans and reviews your Facebook and Instagram ads.
Monthly ad report
Skill. Reports each month on what the ads delivered.
Ad claims check
Skill. Screens the ad wording before it goes live.
Common questions
Frequently asked questions about the media plan
Can it plan for an account we already run?
Yes. The Google Ads Agent writes a strategy and keyword plan for a new or existing account. For one you already run, it reads the account view-only first, so the plan starts from your real numbers.
Which ad platforms can the plan cover?
The Media Buyer plans across Google, Amazon and Microsoft Ads, measured against your Google Analytics results. For Facebook and Instagram, the Meta Ads Agent sets out the structure, audiences, creative plan and measurement.
Will it set up the campaigns?
No. It never creates campaigns or commits budget. You review and approve the plan, and a person on your team builds the campaigns and makes every change.
Plan your next ad budget with us
Tell us what you want to spend and we will show you the plan, ready for your sign-off.
- Your own private serverEvery Ai1 plan runs on a private server that belongs to your business alone.
- Your data stays yoursStored on your server, not used to train AI models, and you can export everything you build at any time.
- Choose your AI modelBring your own AI provider account and pay it directly, with no markup from us.
- No lock-inMonthly plans run month to month with no long-term commitment, and everything you build can be exported.