PR Manager: Press Releases and Personal Pitches, Sent by You
Your news written up, the right reporters found and every pitch made personal.
The PR Manager is the AI press release writer in the Ai1 platform by MyZone AI: it helps you find the story, writes the release, builds a media list of reporters who cover your niche and drafts a personal pitch for each one that you send from your own inbox.
Launches, hires and milestones become clear, well-structured releases instead of a rushed draft.
The right reporters
A media list built around who actually covers your industry and area, not a generic blast list.
Pitches that feel personal
Each pitch explains why the story matters to that reporter's readers.
Your relationships, your inbox
You send every pitch yourself, so replies come straight to you.
Meet your agent
Get to know Tavares
Tavares has a gift for finding the story in anything and a shell collection to prove it. He writes your press releases, builds a media list for your niche and drafts personal pitches for you to send from your own inbox.
AI agent. Fictional persona; not a real person.
Tavares, the persona of the PR Manager
Name
Tavares M.
Role
PR Manager
Experience
10 years
Work history
Communications officer at a regional tourism board Publicist at a small events agency
Personality
Finds the human angle, never promises coverage
Based in
Nassau, The Bahamas
Why Tavares has a personality
AI does better work as a specific expert, so the PR Manager works as Tavares (PR Manager, Nassau, The Bahamas). You can rename Tavares or change the personality, experience and profile settings at any time.
A strong headline, the key facts, an approved quote and your boilerplate
Media list
Reporters, editors and outlets that cover your niche, with their recent work
Pitches
A short, specific pitch for each contact, ready for you to edit
Who sends
You do, from your own inbox, so replies come straight to you
Coverage
Never promised: reporters decide what they write about
Capabilities
What the PR Manager does for you
Finds the story
It helps you shape what is newsworthy about a launch, result or announcement.
Writes the release
A press release with a strong headline, the key facts, a quote and your boilerplate.
Builds a media list
Reporters, editors and outlets that cover your niche, with what each one recently wrote about.
Drafts personal pitches
A short, specific pitch for each contact, linked to their recent work.
Plans the timing
A simple plan for when to pitch, follow up and publish.
Tracks the replies
You log replies and coverage, and it suggests the next follow-up.
How the PR Manager differs from sending a release to a generic blast list
A generic blast list sends the same release to everyone and hopes someone bites. The PR Manager shapes the story first, writes a release with facts and quotes you approve, then builds a list of the reporters who actually cover your niche. Each one gets a short pitch linked to their recent work. You send from your own inbox, so replies and relationships stay with you, and coverage is never promised.
How this differs from the Podcast Guest Booker: To get booked as a guest on podcasts, use the Podcast Guest Booker; the PR Manager writes your press releases and pitches journalists.
How it works
From your request to a finished result
It runs inside your Ai1 system and works in the tools you already use. You ask, it works, it reports, and it stops for your OK where it matters.
Tap the diagram to enlarge it
Step 1: Share the news
You tell it what is happening and why it matters.
You approve
Step 2: Approve the release
It drafts the release and you approve the facts and the quote.
Step 3: Build the list
It researches reporters and outlets that fit the story.
Step 4: Review the pitches
Each pitch is drafted for one person, ready for you to edit.
Step 5: Send and follow up
You send from your own inbox and log replies, and it plans the follow-ups.
When to use it
Hand these situations to the PR Manager
Illustrative photo. Draft a press release about the studio's new outdoor class and suggest local writers who might like it.
If this is you…
…here's what it does
You are launching a new product
A release, a targeted media list and personal pitches are ready before launch day.
You hit a milestone
It shapes the story so it is about why it matters, not just a number.
You want local coverage
The media list focuses on local reporters and outlets.
A reporter replied
It suggests a helpful follow-up and what to send next.
You keep getting no response
It reviews the pitch and the list and suggests a better angle.
✕Write your website or ad copyHandled by: The Copywriter
✕Pay for placementHandled by: Not part of this agent
Example launch PR pack
Example: product launch PR pack
Example with a fictional company. Names, people and figures are invented to show the agent's output. Any resemblance to a real company or person is unintended.
What it was asked: We launch our new compact packing arm on 27 October. Write the press release, find the journalists who cover our space, and draft pitches I can send myself.
Example report
Launch plan at a glancePress release, draft 2Media list: who covers this story, and whyPersonal pitches, ready for you to send
What it found: 3 findings, with the numbers
The press release leads on a small-producer story: a packing arm set up in an afternoon that lifted a bakery's output from 1,480 to 1,800 trays a shift.
The media list has 24 contacts scored for fit; the top eight, led by a regional business reporter at 92, get a personal pitch under embargo.
Everything waits on two approvals: the head of marketing's sign-off and the pilot bakery's written approval of its quote, before pitches go out on 20 Oct.
This is an illustrative example of the launch pack PR Manager is being built to produce: a plan, a fact-checked press release, a scored media list and personal pitches. It was written by hand from the agent's design for an invented robotics maker, with invented journalists, outlets and figures. No real systems, media or people were involved, and nothing was sent, posted, paid or changed. Run date: .
Want a launch PR pack like this for your own news? Book a PR Manager walkthrough.
Every Ai1 agent works under human approval. Here is how the PR Manager keeps you in control.
Your Ai1 team will tell you when the PR Manager is ready for your account.
It never promises coverage. Reporters decide what they write about.
You send every pitch from your own inbox. It never contacts reporters for you.
Releases use only facts you confirm, and every quote is approved by the person quoted.
It suggests only reporters who cover your topic, and it drops anyone who asks not to be pitched.
Why teams choose Ai1
Part of Ai1, by MyZone AI
Trusted by leaders at Plastic Bank, Outback Team Building, RMG Advertising, Keeran Networks, and Titan Training Centre.
I love using the Ai1 platform to automate SMS communications with our students. Whenever someone signs up for a free trial at the gym, our AI agents quickly take over to help with bookings, and we've seen a significant jump in conversion rates as a result. Thank you, MyZone!
Ken TranOwner, Titan Training Centre
Your data, your server
Your data belongs to you, and it is stored on your own server.
The Social Media Lead shares coverage on your social accounts.
Common questions
Frequently asked questions about the PR Manager
How do you pitch a journalist without being ignored?
Pitch the right person, about something they actually cover, in a few short lines that explain why it matters to their readers now. The PR Manager builds a list of reporters who cover your niche and drafts a personal pitch for each one.
How does a small business build a media list for its niche?
Look for the reporters, editors and outlets that actually cover your industry and area, and note what each one recently wrote about. The PR Manager researches that list around each story, so you pitch a few well-chosen people rather than a generic blast list. You still send every pitch yourself.
Can an AI press release writer produce releases journalists will read?
It can write a clear, well-structured release, but the story and the pitch matter most. The PR Manager helps you find the angle, writes the release and drafts a personal pitch for each reporter.
Will it send pitches for me?
No. You send every pitch from your own inbox, so replies and relationships stay with you.
Can it promise coverage?
No. Reporters decide what they cover. It helps you pitch the right people with a story worth their time.
How is it different from the Podcast Guest Booker?
The Podcast Guest Booker pitches podcast hosts to get you on shows. The PR Manager writes press releases and pitches journalists.
Is the PR Manager available now?
Not yet. Your Ai1 team will tell you when the PR Manager is ready for your account. You can talk to us today about the news you would like to share.
About Ai1
How much does Ai1 cost?
Two paths, one platform. Build it yourself on a developer plan, or let our team run your AI operations for you. Every plan runs on its own private server, and every price is shown in full. See Ai1 pricing →
Do I get just the PR Manager, or the whole platform?
The whole platform. The PR Manager is not sold on its own: every Ai1 agent, including this one, is included on Developer Pro and every Fully Managed option, with no per-agent charge. Developer Core includes the development agents. Compare plans →
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