Workshop Recording
Amplify Your Marketing with AI: Part 2
Last updatedAmplify Your Marketing with AI: Part 2 is a recorded workshop from November 2025, about 60 minutes long. Mike Schwarz, CEO of MyZone AI, builds on Part 1 with campaign optimization, AI lead scoring, automated marketing workflows, A/B testing at scale, customer journey mapping and measuring marketing ROI.
Key Takeaways
What You'll Learn From This Workshop
Campaign Optimization
How to use AI to continuously optimize your marketing campaigns — from ad copy to audience targeting — so every dollar works harder.
AI Lead Scoring
Build intelligent lead scoring models that automatically prioritize your hottest prospects and route them to the right sales workflows.
Workflow Automation
Design marketing workflows that run themselves 24/7 — from nurture sequences to retargeting campaigns — without constant manual oversight.
A/B Testing with AI
Let AI run and analyze your A/B tests at scale — testing headlines, images, CTAs, and landing pages faster than any human team could.
Customer Journey Mapping
Use AI to map and optimize every touchpoint in your customer journey — identifying drop-off points and automating re-engagement.
Marketing ROI Measurement
Build AI-powered dashboards that track true marketing ROI across channels — giving you clear attribution and data-driven budget decisions.
Workshop Summary
What We Covered
A detailed breakdown of every topic discussed in this session.
Click any timestamp to jump to that section in the video.
Recap: Part 1 Foundations
Mike kicks off with a rapid recap of the key concepts from Part 1 — AI content generation, audience research, and the fundamentals of AI-assisted marketing. This sets the stage for the advanced strategies covered in this session.
- Quick review of AI content creation and audience targeting from Part 1
- Where most businesses get stuck after implementing the basics
- The bridge from AI-assisted marketing to AI-automated marketing
Advanced Campaign Optimization
Moving beyond basic A/B testing into AI-driven campaign optimization. Mike shows how to use AI to analyze campaign performance in real time, automatically adjust budgets, and predict which creative variations will outperform — before you spend the budget to find out.
- Real-time performance analysis with AI-powered dashboards
- Predictive creative testing — let AI forecast winners before launch
- Dynamic budget allocation across channels based on AI recommendations
- Case study: 3x ROAS improvement through AI-optimized campaigns
AI Lead Scoring That Actually Works
Mike breaks down how to build lead scoring models that go beyond basic demographic data. Using behavioral signals, engagement patterns, and predictive analytics, AI can score leads with far greater accuracy than traditional rule-based systems.
- Why traditional lead scoring fails — and how AI fixes the fundamental problems
- Behavioral signals that predict purchase intent
- Building your first AI lead scoring model step by step
- Integrating AI scores into your CRM and sales workflows
Building Automated Marketing Workflows
A hands-on walkthrough of building marketing workflows that operate autonomously. From email nurture sequences to social media scheduling to retargeting campaigns, Mike shows how AI agents can manage the entire execution layer of your marketing.
- The anatomy of an AI-powered marketing workflow
- Automated nurture sequences that adapt based on prospect behavior
- AI-driven social media scheduling and content distribution
- Retargeting automation that responds to real-time engagement signals
A/B Testing & Optimization at Scale
How to run A/B tests at a scale and speed that's impossible with manual processes. Mike demonstrates AI-powered multivariate testing across headlines, images, CTAs, and landing pages — with automatic winner selection and deployment.
- Moving from simple A/B to AI-powered multivariate testing
- Automatic winner detection and deployment without human intervention
- Testing velocity: running 10x more experiments in the same timeframe
Customer Journey AI
Mike shows how AI can map, analyze, and optimize the entire customer journey — from first touch to conversion and beyond. By identifying friction points and automating re-engagement at critical moments, AI turns your funnel into a self-optimizing system.
- AI-powered journey mapping across all touchpoints
- Identifying and fixing drop-off points with automated interventions
- Personalized re-engagement triggered by behavioral signals
- Post-conversion: using AI to drive upsells and referrals
Measuring Marketing ROI with AI
Attribution has always been marketing's biggest challenge. Mike walks through how AI solves multi-touch attribution, giving you clear visibility into which channels, campaigns, and touchpoints actually drive revenue — not just clicks.
- Multi-touch attribution models powered by AI
- Building dashboards that show true revenue impact per channel
- Using AI insights to reallocate budget for maximum ROI
Implementation Roadmap & Q&A
Mike closes with a practical implementation roadmap — the exact sequence of steps to go from where you are today to a fully AI-automated marketing operation. The session wraps with audience Q&A covering tool recommendations, budget considerations, and team training.
- Week-by-week implementation plan for AI marketing automation
- Tool recommendations for different business sizes and budgets
- How to train your marketing team to work alongside AI agents
- Common pitfalls and how to avoid them
| Time | Chapter |
|---|---|
| 00:00–05:00 | Recap: Part 1 Foundations |
| 05:00–15:00 | Advanced Campaign Optimization |
| 15:00–25:00 | AI Lead Scoring That Actually Works |
| 25:00–35:00 | Building Automated Marketing Workflows |
| 35:00–42:00 | A/B Testing & Optimization at Scale |
| 42:00–50:00 | Customer Journey AI |
| 50:00–55:00 | Measuring Marketing ROI with AI |
| 55:00–60:00 | Implementation Roadmap & Q&A |
Your Host
Mike Schwarz
CEO, MyZone AI
Mike Schwarz has helped over 100 businesses implement AI-powered operations. A former CTO turned AI strategist, he brings a builder's perspective to every workshop — showing real tools, real workflows, and real results. His workshops are known for cutting through the hype and delivering actionable strategies that teams can implement immediately.
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