Real examples from the call, told the way they came up.

Mike SchwarzFounder · MyZone AI
He cloned a voice-to-text tool live, in about 30 minutes
Mike set a research agent loose on a competitor's public site, blogs, and community discussion to work out how it was built, then ran the findings through his own build pipeline. A few design misses later, a working clone, custom shortcuts included, was up and running in around 30 minutes of hands-on time.
A tool you already pay for is a legitimate, fast source of what to build next.
E
EricSplit Second Basketball
SOPs turned into skills, without anyone deciding to
Eric, who runs a youth basketball program with 50-plus coaches, described moving his process documents into Notion about eighteen months ago. Somewhere along the way his team quietly stopped writing static documents and started building reusable instructions for their tools instead, without ever making a deliberate call to switch.
This is the story that led Mike to his line of the day: an SOP written for an agent is a skill.

Mike SchwarzFounder · MyZone AI
A funded competitor's own paperwork became the build brief
Mike is building a real-time basketball video tool for Eric's program after finding a funded competitor, charging more than most youth programs can justify, that had published its own technical papers. His team used those public papers as a starting brief and had a working prototype taking shape during the call itself.
A competitor's own published documentation can double as your requirements doc.