Workshop
From ChatGPT and Claude to image generators, video models, and intelligent automation — get hands-on with the tools reshaping every industry. Leave this session knowing exactly which platforms to use, how to use them, and where to start.
2–4 Hours
Flexible Duration
11 Topics
Complete Curriculum
In-Person or Virtual
Delivered Anywhere
Why This Workshop
The AI landscape changes every month — new models, new capabilities, new pricing tiers. Most professionals feel overwhelmed trying to keep up. AI 101 cuts through the noise and gives you a practical, hands-on tour of everything that matters right now.
Whether you're a business owner evaluating tools for your team, a creative professional exploring AI-generated content, or a leader trying to understand what's possible — this session covers it all. No jargon, no hype, just practical knowledge you can use immediately.
Led by Mike Schwarz, an OpenExO-certified coach who has delivered this workshop to audiences across North America, AI 101 is designed for everyone from complete beginners to tech-savvy professionals who want a structured overview of the tools that matter.
Agenda
Overview of the major platforms: ChatGPT, Claude, Gemini, Llama, Grok, and DeepSeek. How to access them, what they're best at, and which ones to pay for.
Understanding ChatGPT's pricing tiers, model selection (GPT-4o, o1, o3), Claude's Opus/Sonnet/Haiku models, conversation memory, and how to get the most from your subscription.
The art and science of getting great results. Learn frameworks for writing effective prompts, system prompts, and chain-of-thought techniques.
Build custom AI assistants for your business using ChatGPT's GPT Builder, Claude Projects, and Gems. No coding required.
Hands-on with ChatGPT (DALL-E), Midjourney, Leonardo.AI, and Stable Diffusion. Which to use for what, costs, and commercial licensing.
The rapidly evolving world of AI video: OpenAI's Sora, Google Veo 3, Runway, and emerging players. What's production-ready today vs. what's coming.
Use tools like Cursor, Replit, Windsurf, Lovable, and Claude Code to build software by describing what you want. Plus: how AI agents are changing the game.
Connect AI to your existing tools and workflows. Learn the IPA stack: triggers, actions, AI steps, and human-in-the-loop checkpoints.
The most impactful automations we've seen across industries: lead qualification, content repurposing, invoice processing, customer onboarding, and more.
How to audit your business processes, identify automation candidates, and build a prioritized implementation roadmap.
Presentations with Gamma, music with Suno, and the growing ecosystem of specialized AI tools that save hours every week.
Who This Is For
You know AI matters but haven't found time to properly learn it. This session gives you the complete picture in one sitting.
From AI-generated images and video to automated content workflows, learn the tools that are transforming creative work.
Understand intelligent process automation, the tools available, and how to build an automation roadmap for your organization.
Outcomes
Leave with a clear understanding of which AI platforms to use for what — text, image, video, code, and automation.
Master the frameworks that turn vague requests into precise, powerful AI outputs. Works across every platform.
Identify at least 5 processes in your business that can be automated with AI tools available today.
Walk out with a prioritized list of tools to try, workflows to automate, and next steps tailored to your role.
About Your Speaker
Serial entrepreneur, OpenExO-certified coach, and founder of MyZone AI. Mike has personally guided dozens of companies through AI transformation — from awareness to full deployment.
His talks have been featured at EO One Canada, industry conferences across North America, and private leadership retreats. He brings real-world implementation experience — not academic theory — to every session.
AI 101 is the session I wish existed when I started my AI journey. Instead of spending months figuring out which tools to use and how they work, you get the complete landscape — hands-on — in a single afternoon.
Mike Schwarz
Founder & CEO, MyZone AI
Trusted by leaders at Plastic Bank, Outback Team Building, RMG Advertising, Keeran Networks, and Titan Training Centre
FAQ
No. AI 101 is designed for everyone from complete beginners to tech-savvy professionals who want a structured overview. We start with the basics and build up.
We do live demos across ChatGPT, Claude, image generators, and automation platforms. Longer sessions include hands-on exercises where you'll use the tools yourself.
The Blueprint focuses on strategy — building a 10-step implementation roadmap for your organization. AI 101 focuses on tools and skills — giving you hands-on proficiency with the platforms themselves. Many organizations book both.
Absolutely. We regularly customize examples, demos, and automation scenarios for specific industries including creative agencies, professional services, manufacturing, and more.
Yes. AI 101 works great both in-person and via Zoom/Teams. Virtual sessions include screen sharing for live demos and breakout rooms for hands-on exercises.
Anywhere from 10 to 200+. The format scales well — smaller groups get more hands-on time, while larger audiences benefit from live demos and Q&A.
Book AI 101 for your next team event, conference, or leadership retreat.