Ai1 Marketing Automation
Google Ads Optimisation
Ai1 continuously optimises your Google Ads — analysing search terms, managing negative keywords, A/B testing creatives, and adjusting bids for maximum ROAS.
Google Ads That Actually Improve Over Time
Most agencies audit your ads once, then leave them. Ai1 optimises continuously — analysing, testing, and adjusting every day so your ROAS keeps climbing.
Search Term Analysis
Ai1 reviews every search term that triggered your ads — identifying high-performers to scale and irrelevant terms to exclude, daily instead of monthly.
Negative Keyword Management
Wasted spend from irrelevant clicks is the biggest Google Ads leak. Ai1 automatically identifies and adds negative keywords to stop bleeding budget.
A/B Testing Engine
Continuous testing of headlines, descriptions, and CTAs. Ai1 creates variants, measures performance, and promotes winners — no manual test management needed.
Smart Bid Optimisation
Real-time bid adjustments based on time of day, device, location, and audience performance. Spend more where you convert, less where you don't.
From Setup to Continuous Optimisation
Connect & Audit
Connect your Google Ads account. Ai1 performs a comprehensive audit — account structure, keyword quality, ad copy effectiveness, and wasted spend analysis.
Optimise & Clean
Implement immediate improvements: add negative keywords, pause underperformers, restructure campaigns, and set up proper conversion tracking.
Test & Learn
Ai1 launches A/B tests across ads, keywords, and audiences. Results are monitored daily with winning variants promoted automatically.
Monitor & Adjust
Continuous bid optimisation, search term analysis, and performance monitoring. Monthly reports show exactly how your ROAS is improving.
What Every Monthly Report Includes
Full transparency into how your ad spend is performing — and exactly what Ai1 did to improve it.
Performance Summary
Spend, clicks, conversions, CPA, and ROAS — compared against previous periods with trend indicators.
Search Term Report
All search terms that triggered ads, with performance data. New negatives added and high-performers identified.
A/B Test Results
Active and completed tests with performance comparisons, statistical significance, and decisions made.
Bid Adjustment Log
Every bid change made, with the data that triggered it — time of day, device, location, audience signals.
Wasted Spend Analysis
How much budget was saved by negative keywords, paused ads, and bid adjustments versus the previous period.
Next Month Recommendations
Upcoming optimisations, new tests planned, and strategic recommendations for budget allocation and campaign expansion.
Google Ads is not a set-and-forget channel. Every day your campaigns run without optimisation, you're paying for clicks that don't convert. Ai1 optimises daily — because continuous improvement is the only way to keep ROAS climbing.
Explore All Ai1 Automations
See how Ai1 automates operations, sales, marketing, and strategy across your entire business.
View all automations →Set-and-Forget Ads vs. Ai1 Continuous Optimisation
Stop Wasting Your Ad Budget
Every day without optimisation costs you conversions and wastes budget. Let Ai1 manage your Google Ads with continuous, data-driven improvements — so your ROAS keeps climbing month after month.