# Radio Ad Planner: Timed Radio Scripts in Your Brand Voice > The Radio Ad Planner is an AI radio ad script writer on the Ai1 platform by MyZone AI: it collects your brief, writes radio and audio spots made for the ear in your brand's voice, times each one at the read pace you choose and keeps your offer exactly as you wrote it. Canonical page: https://myzone.ai/pages/agents/ai-radio-ad-planner-agent Part of Ai1, by MyZone AI. Book a radio script walkthrough: https://calendly.com/d/ct6h-tcy-8qf/ai1-demo?a1=Radio%20Ad%20Planner&utm_source=myzone.ai&utm_medium=agent-page&utm_content=ai-radio-ad-planner-agent-final Last updated: 2026-10-07. Reviewed by the MyZone AI team. Timed radio scripts in your brand's voice, with your offer word for word. ## At a glance - **You give it:** A brief: client, goal, spot length, offer, audience and call to action - **Formats:** Straight reads, two-voice dialogues, testimonials, streaming audio ads and host talking points - **Every script:** Timed at the read pace you pick, with an estimated read time - **Your offer:** Used exactly as you wrote it; anything unknown becomes a question - **Legal questions:** Flagged at the top with a timed placeholder, for a person to decide - **What it never does:** Record the audio, book stations or say a script is legally cleared ## What the Radio Ad Planner does - **Gets the brief right first:** If the spot length, offer, audience or call to action is missing, it asks for everything in one message, and tells you about any defaults it uses. - **Writes for the ear:** Straight reads, two-voice dialogues, testimonials, spots with room for a local tag, streaming audio ads, jingle briefs and host talking points. - **Times every script:** Each script is timed at the read pace you pick, and only versions that fit the spot are shown as finished, with an estimated read time. - **Keeps your voice and your offer:** Writes from your brand profile or the words you give it, uses your offer as written, and maps how the script carries one main message. - **Flags what needs a legal look:** Sponsor naming, endorsement disclosures and regulated categories are flagged at the top with a timed placeholder. A person decides, never the script writer. - **Makes cutdowns and test versions:** Turns a longer spot into shorter versions, writes A/B opening lines and suggests a tracking code or web address for each version. - **Reviews scripts you already have:** Paste in a script and it checks the timing, scores it, flags compliance and listening problems, and ranks the fixes. ## How the Radio Ad Planner differs from a general AI writer A general AI writer drafts words for the page and leaves the timing to you. The Radio Ad Planner writes for the ear, times every script at the read pace you pick and shows only versions that fit the spot as finished. It keeps your offer exactly as you wrote it, turns anything unknown into a question and flags disclosures and regulated categories for a person to decide. ## How it works 1. **Share the brief** (At the start): Tell it the client, goal, spot length, main message, audience, offer, call to action, format and voice. 2. **Fill the gaps** (Before any writing): Anything missing comes back as one short list of questions. Say "just go" and it uses defaults and lists every assumption. 3. **Pick an angle** (you approve) (When there is room): When there is room, it offers a few concept ideas, and you choose the one it writes. 4. **Write, time and score** (Before you see anything): It writes the script, times it, scores it against its checklist and flags anything that needs legal review. 5. **Review and send** (Each time a script is ready): You get the script in chat with production notes, it keeps a numbered version, and you send it to your client or station. ## When to use it - **You need a radio spot for a promotion:** It collects the brief, then writes a timed script in your brand's voice with the offer exactly as given. - **You are buying streaming audio or podcast ads:** It writes tighter streaming spots or host talking points with the disclosure lines they need. - **You need shorter versions of an approved spot:** It cuts the spot down and keeps the main message, the brand mentions and the call to action. - **A client or station sent a script to check:** It reviews timing, quality and compliance flags, and suggests ranked fixes with an optional corrected version. - **You want to test two openings:** It writes A/B versions, each with its own tracking code, so you can see which one works. ## What you get - Concept angles to choose from when there is room - A timed script with talent direction and a pronunciation guide - A checklist score and a map of the main message - Compliance flags with timed placeholders for legal review - Shorter cutdowns and A/B versions with tracking codes - Ranked fixes for a script you already have ## Example: spring event radio spots Example with a fictional company. Names, people and figures are invented to show the agent's output. Any resemblance to a real company or person is unintended. What it was asked: We're holding a Spring Planting Weekend and want people through the gate. Give me a :30 and a :15 for local radio, a straight read plus one two-voice version. Warm, local, plain. Just go. Radio Ad Planner's own scripting method and timing tool were run on an invented brief in a test area: a brief completeness check, scripts written in the two-column speaker and copy format, a word-count timing check at normal pace for each version, and a ten-point self-check before anything was shown. Read times are estimates from word counts, not recordings. The drafts were not saved as client files because the client is invented. Nothing was recorded, booked with a station or aired. Run date: 7 October 2026. ### What it found - All three versions fit their time on the first pass at a normal reading pace: the :30 straight read is estimated at 26.7 seconds, the :15 cutdown at 13.6 seconds and the two-voice :30 at 26.6 seconds, all inside the OK band. - One message runs through every version: the offer line "Bring a pot from home. We'll fill it with soil and help you plant it, free." appears word for word in all three, the brand is said in the first seconds and again at the close, and there is no price, discount or 'best' claim. - Each version scored 19 out of 20 on the ten-point self-check; the point lost each time is that the location is said only once. Three facts go back to the owner before air, the main one being whether 'free' covers only the soil and help, with plants bought separately. ## Guardrails - It uses your offer exactly as you wrote it and never makes up a price, deal or statistic. Unknowns become questions or marked placeholders. - It never says a script is legally cleared. It flags the issues, and a person, usually your lawyer, makes the call. - Read times are estimates at the pace you choose, and every script says so. Confirm with the voice talent's actual read. - It does not write celebrity sound-alikes or use unlicensed music. It describes a voice type and suggests licensed or original music. - One client's brief, offer or copy is never reused for another client. ## Frequently asked questions ### How many words fit in a 30-second radio ad? It depends on the read pace and any music or sound cues. At a normal pace of about 2.5 words a second, the Radio Ad Planner's example :30 fits up to 67 spoken words. It times every script at the pace you choose, slow, normal or fast, and shows only versions that fit as finished. Treat each read time as an estimate and confirm it with the voice talent. ### What goes into a good radio ad brief? The client, the goal, the spot length, one main message, the audience, the offer, the call to action, the format and the voice. If any of those are missing, the Radio Ad Planner asks for them in one short list of questions. Say "just go" and it uses defaults and lists every assumption it made, so nothing is guessed in silence. ### Can it write streaming audio ads and host read scripts? Yes. Besides straight reads and two-voice dialogues, the Radio Ad Planner writes tighter streaming audio spots and host talking points, with the disclosure lines they need. Endorsement disclosures and regulated categories are flagged at the top with a timed placeholder, and a person, usually your lawyer, makes the call. ### How is an AI radio ad script writer different from a template? It works from your brief, asks for anything missing, writes for listening rather than reading, and times and scores each script before you see it. ### How accurate is the timing? It is an estimate at the read pace you choose, slow, normal or fast, and every script says so. Always confirm with the voice talent's actual read. ### Will it make up a price, deal or statistic? No. It uses your offer exactly as you wrote it. Anything it does not know becomes a question or a clearly marked placeholder. ### Can it tell me a script is legally cleared? No. It flags sponsor naming, endorsement disclosures and regulated categories and adds timed placeholders, but a person makes the call. ### Does it record the audio or book stations? No. It writes the script, talent direction and pronunciation notes. Recording and mixing stay with your studio, and buying air time stays with your marketing lead. ### Is each client's work kept separate? Yes. One client's brief, offer or copy is never reused for another client. ## More on this topic - [How We Use AI to Run Marketing for Small Businesses (And Why Agencies Are Struggling)](https://myzone.ai/pages/blog/ai-marketing-automation): After 20+ years in digital marketing, we've automated every marketing function with AI agents. Here's how: and why we teach businesses to do it. ## About Ai1 Ai1 is the AI operations platform by MyZone AI, where each client runs on its own private server. The Radio Ad Planner is not sold on its own: every Ai1 agent, including this one, is included on Developer Pro and every Fully Managed option, with no per-agent charge. Developer Core includes the development agents. Pricing: https://myzone.ai/pages/services/ai1-pricing. Security: https://myzone.ai/pages/security.