# PR Manager: Press Releases and Personal Pitches, Sent by You > The PR Manager is the AI press release writer in the Ai1 platform by MyZone AI: it helps you find the story, writes the release, builds a media list of reporters who cover your niche and drafts a personal pitch for each one that you send from your own inbox. Canonical page: https://myzone.ai/pages/agents/ai-pr-agent Part of Ai1, by MyZone AI. Book a PR Manager walkthrough: https://calendly.com/d/ct6h-tcy-8qf/ai1-demo?a1=PR%20Manager&utm_source=myzone.ai&utm_medium=agent-page&utm_content=ai-pr-agent-final Last updated: 2026-10-15. Reviewed by the MyZone AI team. Your news written up, the right reporters found and every pitch made personal. ## At a glance - **You share:** What is happening and why it matters - **The release:** A strong headline, the key facts, an approved quote and your boilerplate - **Media list:** Reporters, editors and outlets that cover your niche, with their recent work - **Pitches:** A short, specific pitch for each contact, ready for you to edit - **Who sends:** You do, from your own inbox, so replies come straight to you - **Coverage:** Never promised: reporters decide what they write about ## What the PR Manager does - **Finds the story:** It helps you shape what is newsworthy about a launch, result or announcement. - **Writes the release:** A press release with a strong headline, the key facts, a quote and your boilerplate. - **Builds a media list:** Reporters, editors and outlets that cover your niche, with what each one recently wrote about. - **Drafts personal pitches:** A short, specific pitch for each contact, linked to their recent work. - **Plans the timing:** A simple plan for when to pitch, follow up and publish. - **Tracks the replies:** You log replies and coverage, and it suggests the next follow-up. ## How the PR Manager differs from sending a release to a generic blast list A generic blast list sends the same release to everyone and hopes someone bites. The PR Manager shapes the story first, writes a release with facts and quotes you approve, then builds a list of the reporters who actually cover your niche. Each one gets a short pitch linked to their recent work. You send from your own inbox, so replies and relationships stay with you, and coverage is never promised. How this differs from the Podcast Guest Booker (https://myzone.ai/pages/agents/ai-podcast-agent): To get booked as a guest on podcasts, use the Podcast Guest Booker; the PR Manager writes your press releases and pitches journalists. ## How it works 1. **Share the news** (When there is news): You tell it what is happening and why it matters. 2. **Approve the release** (you approve) (Before any pitching): It drafts the release and you approve the facts and the quote. 3. **Build the list** (Once the release is approved): It researches reporters and outlets that fit the story. 4. **Review the pitches** (Before anything is sent): Each pitch is drafted for one person, ready for you to edit. 5. **Send and follow up** (When you are ready): You send from your own inbox and log replies, and it plans the follow-ups. ## When to use it - **You are launching a new product:** A release, a targeted media list and personal pitches are ready before launch day. - **You hit a milestone:** It shapes the story so it is about why it matters, not just a number. - **You want local coverage:** The media list focuses on local reporters and outlets. - **A reporter replied:** It suggests a helpful follow-up and what to send next. - **You keep getting no response:** It reviews the pitch and the list and suggests a better angle. ## What you get - A press release ready for approval - A media list for your niche - A personal pitch for each contact - A pitching and follow-up plan - A record of replies and coverage ## Example: product launch PR pack Example with a fictional company. Names, people and figures are invented to show the agent's output. Any resemblance to a real company or person is unintended. What it was asked: We launch our new compact packing arm on 27 October. Write the press release, find the journalists who cover our space, and draft pitches I can send myself. This is an illustrative example of the launch pack PR Manager is being built to produce: a plan, a fact-checked press release, a scored media list and personal pitches. It was written by hand from the agent's design for an invented robotics maker, with invented journalists, outlets and figures. No real systems, media or people were involved, and nothing was sent, posted, paid or changed. Run date: 15 October 2026. ### What it found - The press release leads on a small-producer story: a packing arm set up in an afternoon that lifted a bakery's output from 1,480 to 1,800 trays a shift. - The media list has 24 contacts scored for fit; the top eight, led by a regional business reporter at 92, get a personal pitch under embargo. - Everything waits on two approvals: the head of marketing's sign-off and the pilot bakery's written approval of its quote, before pitches go out on 20 Oct. ## Guardrails - Your Ai1 team will tell you when the PR Manager is ready for your account. - It never promises coverage. Reporters decide what they write about. - You send every pitch from your own inbox. It never contacts reporters for you. - Releases use only facts you confirm, and every quote is approved by the person quoted. - It suggests only reporters who cover your topic, and it drops anyone who asks not to be pitched. ## Frequently asked questions ### How do you pitch a journalist without being ignored? Pitch the right person, about something they actually cover, in a few short lines that explain why it matters to their readers now. The PR Manager builds a list of reporters who cover your niche and drafts a personal pitch for each one. ### How does a small business build a media list for its niche? Look for the reporters, editors and outlets that actually cover your industry and area, and note what each one recently wrote about. The PR Manager researches that list around each story, so you pitch a few well-chosen people rather than a generic blast list. You still send every pitch yourself. ### Can an AI press release writer produce releases journalists will read? It can write a clear, well-structured release, but the story and the pitch matter most. The PR Manager helps you find the angle, writes the release and drafts a personal pitch for each reporter. ### Will it send pitches for me? No. You send every pitch from your own inbox, so replies and relationships stay with you. ### Can it promise coverage? No. Reporters decide what they cover. It helps you pitch the right people with a story worth their time. ### How is it different from the Podcast Guest Booker? The Podcast Guest Booker pitches podcast hosts to get you on shows. The PR Manager writes press releases and pitches journalists. ### Is the PR Manager available now? Not yet. Your Ai1 team will tell you when the PR Manager is ready for your account. You can talk to us today about the news you would like to share. ## More on this topic - [How We Use AI to Run Marketing for Small Businesses (And Why Agencies Are Struggling)](https://myzone.ai/pages/blog/ai-marketing-automation): How we use AI agents across marketing for small businesses, and why we teach teams to do it. ## About Ai1 Ai1 is the AI operations platform by MyZone AI, where each client runs on its own private server. The PR Manager is not sold on its own: every Ai1 agent, including this one, is included on Developer Pro and every Fully Managed option, with no per-agent charge. Developer Core includes the development agents. Pricing: https://myzone.ai/pages/services/ai1-pricing. Security: https://myzone.ai/pages/security.