# Microsoft Ads Manager: Bing Search Campaigns Built Paused for Approval > The Microsoft Ads Manager is the Microsoft Advertising management agent in the Ai1 platform by MyZone AI: it follows an approved brief for your Bing search, Shopping and Audience campaigns, reads the account view-only, proposes one exact edit at a time and sets up anything new paused for a person to switch on. Canonical page: https://myzone.ai/pages/agents/ai-microsoft-ads-agent Part of Ai1, by MyZone AI. Book a Microsoft Ads walkthrough: https://calendly.com/d/ct6h-tcy-8qf/ai1-demo?a1=Microsoft%20Ads%20Manager&utm_source=myzone.ai&utm_medium=agent-page&utm_content=ai-microsoft-ads-agent-final Last updated: 2026-10-30. Reviewed by the MyZone AI team. Bing search work run to your brief, with imports from Google Ads kept in check. ## At a glance - **Campaign types:** Search, Shopping and Audience ads on the Microsoft network - **Account access:** Read-only, with the source and date range on each number - **Google Ads imports:** Schedules checked so a later import cannot quietly overwrite approved edits - **Weekly review:** Search terms, match types, auto-applied recommendations, network settings and the time zone - **Audience Network:** Checked in search campaigns, where it is often on by default - **Spend caps:** Hard limits; work that would break one goes back to the Media Buying Director - **Turning on:** Always a person's decision ## What the Microsoft Ads Manager does - **Carries out approved briefs:** It does the Microsoft work the Media Buying Director briefs, within the limits set, without changing the plan. - **Reads the account view-only:** Performance and settings are pulled with read access only, with the source and date range on each number. - **Proposes one change at a time:** Each proposal records the current value and the proposed one, so your approval covers exactly that edit. - **Sets up new campaigns paused:** Search, Shopping and Audience builds are prepared paused and checked before anyone can approve them. - **Watches the Google import:** It looks for import schedules from Google Ads that could overwrite changes made in Microsoft Advertising. - **Runs a weekly review:** Search terms, match types, auto-applied recommendations, network settings and the account time zone are checked. ## How the Microsoft Ads Manager differs from the Google Ads Manager The Google Ads Manager looks after your Google account. The Microsoft Ads Manager covers the Microsoft network, where campaigns are often copied over from Google Ads. It watches for scheduled imports that could overwrite approved edits, checks whether search campaigns also run on the Audience Network and notes the account time zone. Spend caps in the brief are hard limits, and no change counts as done until the after-launch check confirms it. How this differs from the Google Ads Manager (https://myzone.ai/pages/agents/ai-google-ads-agent): To plan, audit and review your Google Ads, use the Google Ads Manager; the Microsoft Ads Manager carries out approved briefs on Bing search and the Microsoft network, building new campaigns paused. ## How it works 1. **Brief arrives** (When a brief is approved): An approved brief from the Media Buying Director sets the goal, platform and spend limits. 2. **Read, then propose** (Before any edit is drafted): It reads the live account first, then drafts exact changes or a paused build. 3. **Checked by someone else** (Before it reaches you): The Media Auditor reviews each proposal; failures come back for a fix. 4. **Your approval** (you approve) (Before the account changes): You sign off on the specific edit, and only then does it reach the account. 5. **Checked again after** (Once an edit is pushed): A second read of the account after the push, done by the Media Auditor, confirms the edit; the Media Buying Director hears the outcome. ## When to use it - **You copy campaigns over from Google Ads:** It checks the import settings so later imports do not overwrite your approved edits. - **Search budget is drifting to display placements:** It flags Audience Network settings in search campaigns and drafts a change for approval. - **Costs crept up after broad match changes:** The weekly review shows the search terms behind it and proposes negative keywords. - **You want to add Shopping ads:** It prepares a paused Shopping campaign, which is reviewed and then waits for your go-ahead. - **Daily numbers do not line up with your reports:** It notes the account time zone so day boundaries match. ## What you get - Change proposals showing each setting before and after - Paused Search, Shopping and Audience builds - A weekly Microsoft Advertising checklist - Findings on imports and auto-applied recommendations - Results with source and date range ## Example: Microsoft Advertising work report Example with a fictional company. Names, people and figures are invented to show the agent's output. Any resemblance to a real company or person is unintended. What it was asked: From the approved brief, look after our Bing search ads: tell me how they did, what needs fixing, and get the landlord insurance campaign ready for approval. This is an illustrative example of the weekly work report Microsoft Ads Manager is being built to produce from an approved brief: a settings check, results read, drafted fixes waiting for approval and a new campaign built paused. It was written by hand from the agent's design for an invented company with invented figures. No real ad accounts, systems or people were involved, and nothing was sent, posted, paid or changed. Run date: 22 October 2026. ### What it found - Three account settings would quietly undo approved work: a Monday import from Google Ads that already overwrote a bid change, two automatic recommendation types, and audience ads in search. - Over 30 days the account spent $4,860 for 120 quote requests at $40.50 each, inside the $45 target; business insurance was cheapest at $34.12. - Seven fixes are drafted and checked, waiting for approval, and the new landlord insurance campaign is built paused at $60 a day for a person to switch on. Microsoft Advertising and Bing are trademarks of Microsoft; Google Ads is a trademark of Google. MyZone is not affiliated with or endorsed by either. ## Guardrails - Your Ai1 team will tell you when the Microsoft Ads Manager is ready for your account. - It reads your account view-only and never writes to it directly. - Turning any campaign on stays a person's decision. - Spend caps in the brief are hard limits; work that would break one goes back to the Media Buying Director unchanged. - It does not report a change as done until the after-launch check confirms it. ## Frequently asked questions ### Should Bing search campaigns also show ads on the Audience Network? It depends on your goal. The Audience Network places ads beyond search results, and search campaigns can include it unless you turn it off, which can move budget away from people searching. The Microsoft Ads Manager checks this setting each week and drafts a change when it does not match your brief. ### Can importing from Google Ads overwrite changes made in Microsoft Advertising? It can, when a scheduled import keeps running after you start editing on the Microsoft side, because the next import may replace those edits. The Microsoft Ads Manager checks the import settings before it proposes edits and flags any schedule that could undo approved work. ### Why don't daily Bing ad numbers line up with my other reports? One common reason is the account's time zone, which sets when each day starts and ends. If it differs from the one your other reports use, the daily totals will not match. The Microsoft Ads Manager notes the account time zone so day boundaries line up when you compare figures. ### What does Microsoft Advertising management involve? Running your Bing search, Shopping and Audience campaigns to a brief someone approved: pulling performance, proposing edits and setting up new campaigns paused. Microsoft Advertising and Bing are trademarks of Microsoft Corporation; Google Ads is a trademark of Google LLC. MyZone has no affiliation with, or endorsement from, Microsoft or Google. ### Will it turn campaigns on by itself? No. Builds start paused, the Media Auditor checks them and a person turns them on. ### We import our campaigns from Google Ads. Is that a problem? It can be. A scheduled import can overwrite changes made in Microsoft Advertising, so it checks the import settings before proposing edits. ### Does it write my ads? No. Ad copy and creative come from the Ad Creative Specialist; it sets up what was approved. ### Is the Microsoft Ads Manager available now? Not yet. Your Ai1 team will tell you when the Microsoft Ads Manager is ready for your account. You can talk to us today about your Microsoft Advertising and Bing search campaigns. ## More on this topic - [Stop Writing Google Ads by Hand. You're Doing It Wrong.](https://myzone.ai/pages/blog/ai-google-ads-generator): Most Google Ads underperform because humans don't read their own website when writing ad copy. AI reads your strategy doc and website to generate better RSAs. ## About Ai1 Ai1 is the AI operations platform by MyZone AI, where each client runs on its own private server. The Microsoft Ads Manager is not sold on its own: every Ai1 agent, including this one, is included on Developer Pro and every Fully Managed option, with no per-agent charge. Developer Core includes the development agents. Pricing: https://myzone.ai/pages/services/ai1-pricing. Security: https://myzone.ai/pages/security.